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Established brick-and-mortar brand redefines e-commerce brand to win the hearts of young consumers

Flame Communications

Updated: Oct 24, 2024


e-commerce Platform

About


Orient Photo, an established photo equipment shop at Sim Lim Square, has restructured its retail operations due to diminishing traffic and the threat of e-commerce. The company decided to develop a new brand for e-commerce.


Project Summary


eDSLRs, is an online e-commerce platform, providing the latest suite of imaging, videography and camera accessories from amateur users to professional cameraman.

In 2021, Flame Communications executed a strategic brand and marketing project covering market research including an audit of its messages, brand visuals, social media content as well as recommendation for GTM marketing plan for the e-commerce market.

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