Project Description

XEdition, Asia’s Largest Photography Hotel Art Fair

Marketing campaign for art fair

In its inaugural year, X Edition is Asia’s Largest Photography Hotel Art Fair and is an art fair designed to showcase the vibrant culture and diversity of visual arts globally. Flame Communications was appointed as the official PR and Marketing partner for X Edition 2018. Held in conjunction with Singapore’s F1 Season from 7 to 9 September, Flame Communications was also proud to have worked with Singapore Tourism Board to include X Edition as its 2018 Grand Prix Season Singapore (GPSS) arts partner. Bringing together the world’s leading art galleries and international photo artists in the luxurious setting of Regent Singapore – a Four Seasons Hotel, the fair featured interactive and engaging programmes where visitors can learn about photo art techniques, new technologies and processes.

Results and Achievements

  • Flame Comms was awarded with a ‘Certificate of Excellence’ for the outstanding customer service provided by the team in creating a great and successful art fair. Mr Billy Mork, President & Chief Curator of X Edition and Mr John Andrew Lee, Director of X Edition presented the plague of recognition to Managing Director of Flame Communications, Ms Florence Fang.
  • Flame Comms created an integrated 9-month marketing strategy that targets art galleries, photographers, collectors and art enthusiasts and included pre-event exhibitions, email marketing, online activity and PR.
  • A pro-active media campaign of press releases, press briefings, pre-event interviews helped build awareness of XEdition and its panel of renowned participating photographers and galleries. Flame Comms also played an important role in the planning of the successful vernissage party on 6th September at the Regent Hotel.
  • Flame Comms supported XEdition in the building of its marketing database through direct contacts, digital marketing as well as pre-event outreach to selected galleries in Singapore, Bangkok, Sydney and Manila.

Services Delivered

  • Media Relations

  • Event Management
  • Social Media

  • Website Development

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