How to Make Content Marketing Work

The Internet has now become one of the biggest platform of opportunities, especially to businesses. With more than half the world population having access to it, there is plenty of potential market for everyone.

PR Trends to Watch

The PR industry is forever evolving, and currently it is morphing itself via digital channels. Hence, it is important for PR professionals to stay abreast with the trends in order to be on target and achieve optimum results.

Jack the News Like a Professional

Newsjacking is taking the PR world by storm. It has become a go-to marketing strategy that savvy PR professionals and marketers use to generate more, if not, constant publicity.