Donate to Support a Great Singaporean Artist Shih Yun

INKPULSE charts the course of Yeo Shih Yun’s art journey from 2000 until 2017—one that chronicles from her budding years when she first fell in love with Chinese ink, to diving headfirst into Abstract Expressionism, Rothko and the other “gods” that would serve to underpin Yeo Shih Yun’s creative oeuvre and penchant for unconventional experimentations, to her eventual founding of INSTINC and collaborations with many interesting fellow artists from all parts of the globe.

With an ink-based, East-meets-West aesthetic—influenced by the tutelage of eminent painter Chua Ek Kay—this monograph is a highlight on Yeo Shih Yun’s pulsating pursuit for new depths and new perspectives within the realm of Abstract Expressionism,  delving into her art making process which oftentimes is akin to a spontaneous search for the poetic sentiment and dramatic unknowns. Mixing means, mediums and collaborators are important features of her painting style and creative identity as seen in her body of works.

This publication is presented as a progressive catalogue of Yeo Shih Yun’s art works over the years, interspersed with accounts by the people she has met along the way—gallerists, curators, friends and fellow artists alike. It is only through reading their essays does the chaos emerge into order, with the randomness of collective memories offering new angles, multi-layered dimensions and deeper connecting vibrations to Shih Yun’s art.

Watch this video to find out more!

This monograph will feature key works of Shih Yun from the period of 2000 to 2017, including some of my works that have never been exhibited before. It is the first time such a comprehensive survey has been carried out!  This monograph will also be used:

  • As a reference book as I am invited by Singapore Teachers’ Academy for the aRts (STAR) as a Artist Mentor to conduct a series of workshops over a week in NOV 2017 for a group of art teachers.
  • As a resource for art/design students in Singapore who is keen to understand about Contemporary ink painting from a perspective of a local artist. (donating the monograph to various  schools with art/design/architecture  courses)
  • To promote Shih Yun’s works

Click here to donate:

https://www.indiegogo.com/projects/inkpulse-the-art-of-yeo-shih-yun-book-painting#/

What does a well-rounded music education mean?

 

In view of attaining a well-rounded music education, Flame Communications’ Creative Team is pleased to support Steinway Gallery Singapore in the video production of the Steinway Lecture Series.

Steinway Gallery Singapore defines a holistic music education programme as one that provides you with a fresh and futuristic perspective towards your musical development. You will discover new ways of understanding music and your connection with it and apply that understanding to your music education and performance.

The 6-part lecture series will be conducted by Music Professor & Steinway Artist Dr. Thomas Hecht, Composer & Lecturer Dr John Sharpley and Music Educator & Steinway Artist Mr. Benjamin Loh. Through a creative and exciting way of delivering the lectures, you will see how technology as an integral part of your musical development when you experience the practical application of Steinway’s latest technology – SPIRIO with the synthesis of many music-learning elements that are integral and indisputable parts of being a well-rounded musician.

Programme:
23rd April 2017 – Masterclass by Dr. Thomas Hecht – Watching & Weaving: Exploring Sound Fabrics
28th May 2017 – Music Lecture by Dr. John Sharpley – Music & the Romantics: Exploring 19th century character piece for piano and the intimate fantasy of its composers
20th August 2017 – Music Lecture by Mr. Benjamin Loh – Effective Piano Teaching

How to Make Content Marketing Work

 How to Make Content Marketing Work for Your Business

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The Internet has now become one of the biggest platform of opportunities, especially to businesses. It allows anyone to reach across the globe within minutes, if not seconds. And with more than half the world population having access to it, there is plenty of potential market for everyone. For this reason that more and more people embark on online marketing. One of the best examples to this is content marketing.

If you have already come across stories, news, and/articles about a product or a service, those are part of a content marketing strategy of its makers or distributors. Simply put, it is the creation, publication, and distribution of a content that is intended for online audience. With this kind of marketing strategy, the makers or distributors of a product or service is enabled to expand and diversify their potential market. With the user base increased, sales will follow and the name of the business whether a product or a business is established.

 

Top three factors to consider when creating online content

Content creation has a simple rule, and that is to create something that will be valuable to its target audience. Say you are selling shampoo that can help you grow your hair in minutes. Your target audience might be those with receding hairlines but you shouldn’t forget those that are reaching that age. The content should always provide information where those who wanted to regrow their hair and those that wanted to prevent hair loss would ultimately benefit.

Here are three factors that should be considered when creating an online content:

  1. The needs of the target audience. Before creating a content marketing strategy, make sure that you have identified the most important part of your business – the potential market. While writing for everybody is good, it will do you better if you have a clear target audience in mind. Your tone and content type should matter to the age, type, and orientation of your audience
  2. Make a plan for your content and its types. You just don’t write whatever that comes to your head for your content marketing strategy. You need to have a clear outline of what should go today, tomorrow and the day after tomorrow. Doing so keeps your audience at their feet for your new update.
  3. Develop a content management system for your business. Sometimes, what you think is best for your target audience is different from what they really want. Therefore, don’t rely on your guts but make your content marketing strategy accounted for. Use a system to help you track and analyze what kind of content and its type your audience respond on better. With that information, you can effectively create a content that suit your target audience.

The most important thing to remember in content marketing is the value of each content can offer to your target audience. Only then will it create a funnel to your business and traffic will start pouring in. The more people visits your content on your business’ site the more chances of online sales you have.  If you are unsure of how to develop an effective content marketing strategy, engage an experienced communications specialist to help you.

PR Trends to Watch

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The PR industry is forever evolving, and currently it is morphing itself via digital channels. Hence, it is important for PR professionals to stay abreast with the trends in order to be on target and achieve optimum results.

Here are five top trends to lookout for:

  1. Content Marketing

Content marketing is essentially marketing that involves the creation and sharing of viral videos, blog posts and social media posts that does not explicitly promote a brand and or product; rather, content marketing is intended to simulate audience interest.

So, what differentiates content marketing from PR? For Content Marketing, the goal is to ultimately drive profit and conversions. For PR, the goal is to create, strengthen brand awareness and promote a positive image.

Now, what makes this interesting is that, PR campaigns are now expected to generate leads and conversions rather than just brand awareness. They key is to include a variety of articles in the campaign. For instance, curating and sharing culture-centric stories mixed with contributed articles that highlights the product and or services offered in an educational tone.

  1. Thought Leadership

We’ve seen the likes of Sir Richard Branson, Tony Fernandez, Bill Gates and many other CEOs successfully represent their companies. In an already saturated industry, consumers are looking for more than just USPs, and that’s where thought leadership comes into play. The importance of having a human touch is more important now than ever. By aiming to become a thought leader in your industry and or area of practice, you have the chance to gather the attention and trust of your target audience.

The best part about thought leadership is that it applies to all industries. There are variety of ways to achieve thought leader status; host webinars, join industry roundtables, publish articles and blog posts and stay active on the relevant social media channels.

  1. Influencer Marketing

It is no secret that the world has shifted in favour of…social media. And influencer marketing presents an opportunity for brands to leverage the power of word-of-mouth marketing through personalities that consumers already follow and admire. A 2010 study by McKinsey found that marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising. And of those that were acquired through word-of-mouth had a 37 percent higher retention rate, according to the study.

Start by researching who are the influencers – YouTubers, Instagrammers, Snapchat experts and Pinterest-lover – that your target audience follow. Choosing the right influencer is key as your brand will be associated with them so be sure that their style and branding is aligned with yours.

  1. Going Digital

Digital disruption is present in most industries, even in PR. We are moving from drafting traditional press releases and media collaterals to more innovative means of reaching out. The role of PR Professionals is expanding to include

  • Writing social media profiles, eg. Linked In, Twitter, Facebook, etc.…
  • Conducting webinars
  • Representing the company’s culture in various platforms

Social media is inevitable when ‘Going Digital’. As the industry continues to evolve, so does the expectations and KPIs. Social media marketing tools will continue to grow in importance when it comes to running a PR campaigns. This includes, Facebook promoted posts, Twitter promoted tweets, LinkedIn sponsored posts, Instagram sponsored post and Snapchat stories.

  1. Digital Tools

We have seen an increase in brands and companies that are becoming more supportive of new media – namely, Social Media, Bloggers, Vloggers and Online Portals. The question is, how do you measure the value, what do you measure and how do you collate all these new media efficiently?

With the help of digital tools, marketers and publicists are able to efficiently find, measure and analyse content for their clients at the click of a finger.

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Jack the News Like a Professional

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Newsjacking is taking the PR world by storm. It has become a go-to marketing strategy that savvy PR professionals and marketers use to generate more, if not, constant publicity, or in the case of Oreo’s 2013 Super Bowl Tweet ‘You can still dunk in the dark’ or Air Asia’s Coldplay moment, instant attention and, yes, fame.

Developing and promoting a brand is a complex task. Organisations today need to become content creators in order to survive in a world where almost everyone is an online publisher. A breaking news story can spark off an excellent marketing idea that could potentially rake in the bucks. Better yet, if the story interests you, it will definitely fuel you to come up with interesting content that engages the audience.

Do’s of Newsjacking

  • Be swift, do it as soon as possible
  • Understand your brand’s culture and messaging
  • Think thoroughly before going live, don’t be rash

Don’ts of  Newsjacking

  • Never capitalise on tragedies, deaths and unfortunate events
  • Don’t force it! Make sure it’s accurate and not too far-fetched
  • Never use too many irrelevant #Hashtags #really. It looks desperate #attentionseeker

The PR industry is ever changing. PR professionals and marketers are feeling the urge to relentlessly come up with creative and unique ways of outreach that result in value-adding the organisation’s bottom-line. To remain relevant, professionals must embrace this agility and focus on the business impact of newsjacking through the practices and partners that change and improve performance.

The bottom-line? Newsjacking can be an effective PR and marketing strategy. Don’t have the luxury of time to conduct your research, the right manpower or the know-hows to news jack like a professional? Let the professionals handle it.

 

 

How to Plan Your Communications Campaign for Effective Engagement

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Keeping abreast of communication trends may not be your top priority if you are a business owner, but you will be surprised at the difference an effective communications campaign can do to boost your business.

Greater reliance on mobile devices, stronger engagement in social media platforms and the increasing need for immediate outcomes have surely changed the way we communicate.

Here are some key trends that every business owner should know in planning an effective communications campaign:

  1. Mobility
  2. Speed
  3. Social media
  4. Transparency
  5. Visual impact